Do Steam sales cheapen the value of IPs (intellectual property)? The boss of EA’s digital distribution service, Origin, thinks so. He voiced his opinion on Steam’s substantial discounts for its titles; when asked whether they would follow Steam’s business strategy, David DeMartinis said:
“We won’t be doing that. Obviously they think it’s the right thing to do after a certain amount of time. I just think it cheapens your intellectual property. I know both sides of it, I understand it. If you want to sell a whole bunch of units, that is certainly a way to do that, to sell a whole bunch of stuff at a low price. The game makers work incredibly hard to make this intellectual property, and we’re not trying to be Target. We’re trying to be Nordstrom. When I say that, I mean good value – we’re trying to give you a fair price point, and occasionally there will be things that are on sale you could look for a discount, just don’t look for 75 percent off going-out-of-business sales.”
What’s your opinion on the matter? Do Steam sales hurt the IP of games?